Online advertising has been considered as one of the effective ways to promote the business on a wider spectrum of possible clients. Understanding this type of advertising means that you have to know the three kinds of online advertising and how you can use each for the small business. I found this short video that should be able to help you with the learning process.
John Crestani, the SEM manager of National Positions, shared the three types of online advertising. His videos have helped small business owners grow and manage their ventures as well as their professional lives. In the short video, John mentions that small business owners should consider search advertising, content network, or social media to promote the business online.
With search advertising, you can use Google’s Adwords or Bing’s Adcenter network to advertise your product to prospect clients who are motivated to search items that are directly related to what your business offer. The second type of online advertising that John mentions in the video is through Google’s content network. This type will attract more customers by clicking your business’ banner ads, box ads, or text ads. However, you need to put those ads on websites that are related to yours because people who are reading them are more likely to be interested in your business product or service. The third type is by the use of social media. John recommends social media. Even though people are not necessarily looking for your products and services, you can target them demographically and promote exposure to the business.
John ends the video by saying that tackling these three types of online advertising will help your small business grow and attract more prospects to your venture.