The most successful entrepreneurs create a connection with the customer by bringing their personal touch to the sales process. It is essential to make associations with your customers.When you generate ideas through a terrific product, a stable marketing plan and a deep understanding of your customers, your company wins. From the article “Generate Ideas by Customer Connection (Read full article here), everyone benefits from the 4 steps of customer connection that generates ideas for your business. Connecting with your customers are key factors in developing a compatible relationship on a monetary and emotional level.
1. Forget Yourself and Find Customers
“Ask them how their life is and how your company fits in. You don’t want company specific feedback; you just want to see how you fit into their life and what is on their mind at the moment.”
Ask your customers a direct question about your services. Listen to every word your customer is telling you and you will know how your services can help your customers. Knowing the dissatisfaction or the satisfaction of a customer is not enough. Find out how your customers feel about products and services. By asking them, you can create a winning product, service or relationship with your customer. And if they have negative feedback, there are improvement opportunities that you can do for your product and services.
2. Get Out of Your Box
“Don’t be you, be your customer. What would you want done differently in your company?”
When you put yourself in your customers’ shoes, you will understand your client’s needs, pain points, costs, revenue and overall goals. Customers are seeking solutions for their problems. So if you think like a customer, you will inevitably understand your customer’s dilemma and provide your customer’s solution to their problem. You can easily add services for your customer.
3. Satisfy Your Customer
“Your only concern should be how to make your customer happy. Don’t think about selling them more, getting links, shares, or email sign ups.”
To give satisfaction to your customer is to give them the service they want. Prioritize them. Meet your customer’s expectations and keep your promises so to gain your customers’ satisfaction and expect their loyalty in return.
4. Brainstorm the Idea
“If these ideas are actually customer focused and impactful, any number of them can get the attention of the media and make your customers want to share your business with their friends.”
The final step is brainstorming. Brainstorming allows a team to obtain the best possible results by combining all resources available. Use all the ideas you learn from your customer and create marvelous solutions on how to improve your services.
Consumers are far more creative than we give them credit for and in that creativity, you will find smart ideas. There should be consistency of your customer connection. They’ll help you make smarter decisions about how to evolve your ideas and, most importantly, give you a greater sense of confidence.
What are the great ideas you have had in the past to grow your business? Did the steps above help you with your business? Write your comments below.