Twitter is a great way to connect in a more personal level with your customer and build your brand. It has played an important part of marketing and networking for any businesses. According to the article “How Targeted Efforts Can Help Your Small Business Succeed” (Read full article here), there are 6 smart ways of using Twitter to boost your business. Read the list below and learn to use this social media platform to boost your business.
To generate leads and find new customers
“Help solve people’s problems and you will accumulate new followers as well as become a recognized industry resource.”
Build relationships with people who may invest in your company. In order to get more leads, post tweets that get attention. When you use Twitter, be honest and helpful. Only tweet stuff related to your niche and links that can give credits to your business.
To advance your profile
“Use your Twitter account to become a source of breaking news for your industry. This will help you appeal to those who are following you.”
Let your line of business be known. You can promote your site by using a personalized Twitter profile URL. Promote your account so you will be easier to find. Enhance your profile by offering exclusive content and add something new to your page frequently. When you tweet something important, you get more followers.
To get followers
“Some businesses answer questions publicly via Twitter with a public reply. By answering questions publicly on Twitter it may prompt someone to follow you and/or click on your profile to learn more about you.”
Start slow and build a following as you follow others. You may get followed when they see what you have tweeted and who have interacted with you. Tweet phrases that are related to your business to catch some attention for others to follow you.
To tweet about specials and promotions
“By posting deals and promos on Twitter, you’ll appeal to a wide audience of people looking through Twitter.”
Use it as a way to break the news to your distribution list. When you do advertise and announce promotions, more people will be interested about what you tweet.
You can also tweet about new deals and coupon codes to help give your company the extra boost. When you tweet promotions, make sure that you don’t sound selling out but converse it. For a successful Twitter promotion, you have to make sure that your tweets aren’t perceived as ads.
To direct people where you want them to go
“Use it to get new customers back to your site, to send out invites to upcoming events, to offer invitations to read your latest blog post.”
You can use Twitter to link all your other sites and channels. You can also use Twitter to direct your followers to visit your site, to share info about how people can meet you or hear you speak at an industry event.
To gather information
“Twitter can be a great business intelligence and market research tool. You can gather information to help you continually formulate new ways of succeeding in your niche.”
Twitter allows you to search what users are talking about. You can use it to keep an eye on what people are saying about your organization, or to track your competitors. You can also search individuals, or a person’s feeds across multiple social networking sites. Twitter had a whole lot of tools to help you gather information you need for your business.
Twitter gives you an open door to connect not only with other entrepreneurs, but also other companies, marketing experts and more. A strong Twitter community can go a long way in helping impact your business in a positive way. Using the smart ways to use Twitter can definitely boost your business. Make the most out of it.