Are you running an online business? Are you selling products online? How does your product page look? If you’re searching for basic tips on how to produce product pages that convert leads to prospects and prospect to leads, then check out what Matt Winn, Volusion’s Social Media Manager, has to say in this video.
His first tip is to focus on high quality product images. Winn asserts that the only way your customers could really have a first-hand appreciation of your product before buying it is through your product posts. It would also be a bonus tip if you could provide some beneficial features of the product.
In this video, Winn walks you to his second tip, which is defining the product options clearly . How does this work? He says that the options (like colors for shirts) should be found easily on the page.
This video also includes the third tip, which Winn points out as the benefit-focused product description. He cautions not to copy the manufacturer’s product description as this is bad for SEO (search engine optimization).
The fourth tip is the social sharing buttons. What you can do is to enable at the back end of your software, making it easy for customers to share about your products directly on socials. This gives the link back to your website.
Finally, Winn talks about encouraging customers to leave product reviews whenever possible. This offers a validation from third party directly on the same page.