Most starting businesses are struggling with marketing their products. Either they are on a tight budget or they don’t have any budget at all. As a business owner, you already know the importance of product marketing in the success of your products and services. Through advertising, consumers would be able to know what products and [...]
As we all know, people assess a person in as short as a few seconds upon meeting them. If people do not see you in a positive way when you first meet, most likely they would feel the same way from then on. It is relatively very important to create a great first impression when [...]
Running a business also needs a great marketing strategy in order for it to grow. You would need to promote your products so that consumers would be aware of what your business has to offer. There are a lot of ways to sell your products and services and one of them is through social media. [...]
Live events are a key source of advertising for your business. It is a great way to show what your business is and what products and services you are offering. Live events are one of the more challenging activities done in any business. Organizing these events takes time and energy but it can also be [...]
As a business owner, you should be able to know the difference between a product and a brand. Products and brands are two different aspects of a business. Naming a brand is different from naming a product. Thus, you should also market them differently. But how do you do that when there is still confusion [...]
Do you think you have what it takes to market a service business? In this video, Marie Forleo discusses some considerations to take before investing in this field. According to Forleo, what matters most in business is understanding your customers’ core frustrations and demonstrating that you can solve them. Forleo suggests that for service businesses, [...]
A lot of start-up owners may be too lax in keeping an organized financial record. They have not realized the importance in keeping one until the moment calls for it, which usually is a moment too late. In this .docstoc video, Joshua Azran, partner/owner of Azran Financial gives you very remarkable reasons why it is [...]
Can a simple handshake still enable you to do business today? In this video, Nina Kaufman explains the importance of agreements legally documented on paper and how it can help you monitor responsibilities involving the business. Nina says that gone are the days that people use a simple handshake to do business together. She says [...]
Why do you need an advisory board? Brian Garrett, the co-founder of CrossCut Ventures, believes that it is the board that will give you guidance especially on the trials and tribulations you will be facing as an entrepreneur. He also believes that the members are there to help you build relationships and meet people you [...]
Maximizing the use of social media is one key to growing your business. One very powerful social networking site that can help you with your marketing efforts, if used properly, is Facebook. In this video, Jamie Turner, founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” shares some [...]
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